ABOUT US
Nthatuoa is a Sesotho name, translated "MY LOVED ONE"
Nthatuoa is a premium brand that creates Knitwear and resort wear for women who move gracefully and gently through the world.
The brand produces everyday sustainable knitwear staples for the woman who moves through the world with intention and ease. The brand creates crochet resort wear for those chasing sun-drenched destinations and unforgettable moments. Whether she is walking along the shores of beaches, exploring coastal towns, or stepping into golden-hour dinners, each piece is made to travel beautifully with her. She values craftsmanship, individuality, and the quiet luxury of wearing something distinct. With a focus on softness, detail, and effortless elegance, the brand exists to dress her not just for where she is going, but for how she wants to feel; confident, refined, and unforgettable.
The brand’s mission is deeply rooted in our commitment to sustainability, the preservation of cultural crafting skills, and the communication of a positive image for African talent and innovation. We strive to be a catalyst for job creation, while consciously and ethically creating garments that align with our values.
Central to our sustainability focus is the defence of fair wages for artisans. Nthatuoa firmly believes in providing fair and just compensation to artisans, acknowledging the value of their time and skills. By advocating for fair wages, working conditions, and workers' rights, we aim to make a meaningful impact in their lives and promote sustainable livelihoods. Our brand is deeply inspired by the principles of humanity.
Nthatuoa holds a deep appreciation for the incredible crafting practices of weaving, knitting, and crochet. Our mission is to honour the rich heritage of craftsmanship by modernising these skills, celebrating their beauty, and preserving the culture of crafting among women.
Our mission is to create a brand that not only produces high-quality, consciously-made garments but also serves as a platform for promoting sustainability, cultural continuity, fair labor practices, and the empowerment of artisans. Nthatuoa is dedicated to weaving together a future where artistry, ethics, and African talent shine brightly on the global stage.
We produce elevated crochet and knitted basics from dresses, sweaters, two-pieces, crochet bags and everyday staples using up-cycled fabrics, wool, coffee cotton and cotton yarn. The brand’s designs are inspired by intentionality and things that our customers will love and wear for a lifetime. We combine wearability and uniqueness; making the brand a go-to for well made knitwear. We use natural fibres hand dyed, offering our customers a wide range of unique colours.